Best practices for optimizing digital signage promotional content

Following great benefits and the opportunities for the small and medium businesses, digital signage displays have become an integral part of the modern marketing strategies over the past many years. And the credit goes to the affordability of necessary components and general increase in technical know how.

These displays are capable to successfully catching consumers’ eyes and bringing marketing material to life. Here in the article we’d like to share with you a couple of practices for retailers to follow when employing digital signage.

Video-based Content is appreciated

During a survey by the experts, it is found that 57% people prefer to see video-based content. No doubt, text-based and static image content are also compelling, but it is preferred to keep your focus on putting videos into their digital signage marketing strategy.

Spread the News

With the digital marketing advertisements, the modern consumers are not only keen to check out the products you are offering, but would also like to get some knowledge as well. The content should have a purpose and a goal it’s trying to achieve a desired next-action that it compels consumers to take. Nearly 52% people prefer to know more about the sales and discounts you are offering.

Well I really don’t need that product, but that’s a deal I can’t afford to loose.

What’s next for the retailers employing digital signage displays

Now that you understand customers and what their preferences are, you can now start employing digital signage displays with the innovative changes and sit back and reap the rewards. While it all might seem easier, but no matter what type of content you are displaying on the boards, you need to make sure that each of the campaigns has a refined purpose and means of tracking its success.

Intersign Aps is the right partner you can go for in order to launch a successfully engaging and innovative marketing campaign via digital signage displays. We deliver the products that are engaging, creative and able to successfully attract attention of the target audience in your local market.

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Things to look for when buying high brightness displays

Taking a screen outdoors has many advantages, especially when you’re planning for a marketing campaign. More audience engagement and the lack of other digital competition can make an outdoor digital signage campaign very rewarding. While investing in the outdoor marketing is quite rewarding, make sure to keep certain things in mind before you buy high brightness displays.

Let’s take a look at the things you need to consider before purchasing one.

Native Resolution

The native resolution refers to the number of horizontal pixels x vertical pixels that the display boards can display. A 1080p display will have a native resolution of 1920×1080. Any native resolution lower than 1280×720 (720p) is not true HD.

Contrast Ratio

It’s the difference between the white pixels to that of a black pixel. A contrast ratio of 10,000:1 is capable of producing absolutely amazing picture quality with a 1080p TV. You have to watch out for this when looking at the high brightness displays.

Standard Definition

Any type of media that is not high definition come under this category. The HD displays have the capability to display these types of signals but some do so very poorly picture quality when playing these types of media. If the display not supports the display standard definition that well your viewing pleasure will suffer.

The above mentioned things are must-remember before you plan to purchase the High Brightness Displays for a successful marketing campaign. InterSign is the leading manufacturer of all types of digital signage boards, enabling the modern marketers to promote their brands and products to the wider audience within their budget. Our products come with the guaranteed quality to let you deliver the right message to the target audience.

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Business Displays Let You Make A Lasting Impression At Trade Shows

If you are a small or medium sized business, then you already know the importance of budget that may be spent on the marketing and how much a trade show can be helpful to bring business. You can’t take chance to go invisible during the trade show as there are clients and investors from all across the globe and making it a great success can be possible with the highly advanced and visually appealing professional displays.

Using these displays is the best thing anyone can do to make the trade show a great success. However, what’s more important here is to choose a company that has the professionalism and experience needed to deliver the product and quality you want to attract more eyeballs. Visit their business website and get information about their products, services and prices.

A reliable company, delivering quality professional displays can offer you the eye catching displays with attractive graphics for your booth that can range from full sized islands to tabletops.

The sole aim of the professional displays is to:

  • Attract attention
  • Prompt attendees to ask questions
  • Create an impression that will last

Dealing with a reliable company can be a great choice as these companies can offer you a wide variety of tradeshow displays, while staying within your budget.

Installation Process

The installation of the professional displays plays a vital role in helping it attract more visitors. After all, it can’t attract more visitors if not placed strategically, hence a professional should be handling the task. You can’t be a business person, but not an expert at installing these displays, so let the manufacturing company do it for you. Always rely on professional installers as part of the team. The professionals will make sure to not leave you with a mess or damage to your window s or the new interior graphics package you just purchased.

Allowing the experts handle the installation process lets you concentrate on other important task while the display helps increase your sales and visitors. Make sure the manufacturing company you hire has a team of professional installers who will be available for the installation process. No matter how large or small your project, a professional will be able to finish the installation quickly and expertly.

A professionally designed and installed business display can help create the lasting impact on your target audience and subsequent sales without worrying about the budget part. The team of experts ensures that your business will have one-of-a-kind display windows with minimal work on your part. The professionals will make it happen smoothly and effortlessly.

The business displays are great choice for all your marketing related needs and also for the trade show as they are tailored to effectively communicate the image of your company. Your choice of the manufacturing company should ultimately be based your company’s budget and can help bring the desired results to your investments. The layout is designed to make an impression that will last on the viewers’ mind and will prompt the attendees to request additional information from your staff. InterSign brings to you the widest collection of premium quality Digital Signage Displays and professional displays.

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Touch Screen Displays – Things to Know Before You Consider Installing

Touch screen displays are the modern way you market your brand and reach out to a wider audience easily. On these screens, any individual can go through the texts and can also apply pressure to reach different files and folders. This is a highly advanced way to promote your brand and does not require an intermediary device like a mouse.

In this technology, the software and the hardware are of prime importance and one needs to have required information and knowledge about the technology and its utilization possibilities before setting it up in the business establishments. Hence, make sure you don’t do it yourself and let the professional Distributor and Manufacturer of Solutions for Digital Signage to handle the technical part. If taken good care, you can use the technology more efficiently in the long run.

While allowing the professionals handle the tough job is a good choice, but if you are going to set up a digital signage yourself, then you need to pay attention to certain things to get maximum return on investment.

Throughout the whole process of promoting your brand through these digital signage solutions, projection of the technology plays a vital role. The technology is expected to bring some great results to your business by offering enough clarity for each customer who uses it. So, make sure how it looks and also the goals o your business at three levels including:

  • Short term
  • Mid-term
  • Long term

With this highly advanced technology, Distributor and Manufacturer of Solutions for Digital Signage ensure that the traffic is two ways and not one way. In simple terms, you offer projection about its products and services and consumers are able to give their valuable feedback about particular products and services. Before you consider using this technology for your business, remember that setting up a number of digital signage solutions in various places does not offer guaranteed success, but you need to consider a lot of other things such as:

  • You must have fair idea about the cost.
  • You must conduct market research and identify best locations.
  • Find best distributor for touch screen displays.

As you finally decide to set up these touch screen displays, make sure that planning is the most important part. In short, careful planning generates the best results. Compare the prices offered by different vendors and get the best deal. Surveying the market offers you an opportunity to get something which is as per your requirement and budget.

If you are looking for a reliable partner to get best deals for touch screen displays and achieve better returns for your investments, InterSign is the name you can trust upon. We’re the leading company in dealing with premium range of customized digital signage and professional display solutions in your budget.

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