Best practices for optimizing digital signage promotional content

Following great benefits and the opportunities for the small and medium businesses, digital signage displays have become an integral part of the modern marketing strategies over the past many years. And the credit goes to the affordability of necessary components and general increase in technical know how.

These displays are capable to successfully catching consumers’ eyes and bringing marketing material to life. Here in the article we’d like to share with you a couple of practices for retailers to follow when employing digital signage.

Video-based Content is appreciated

During a survey by the experts, it is found that 57% people prefer to see video-based content. No doubt, text-based and static image content are also compelling, but it is preferred to keep your focus on putting videos into their digital signage marketing strategy.

Spread the News

With the digital marketing advertisements, the modern consumers are not only keen to check out the products you are offering, but would also like to get some knowledge as well. The content should have a purpose and a goal it’s trying to achieve a desired next-action that it compels consumers to take. Nearly 52% people prefer to know more about the sales and discounts you are offering.

Well I really don’t need that product, but that’s a deal I can’t afford to loose.

What’s next for the retailers employing digital signage displays

Now that you understand customers and what their preferences are, you can now start employing digital signage displays with the innovative changes and sit back and reap the rewards. While it all might seem easier, but no matter what type of content you are displaying on the boards, you need to make sure that each of the campaigns has a refined purpose and means of tracking its success.

Intersign Aps is the right partner you can go for in order to launch a successfully engaging and innovative marketing campaign via digital signage displays. We deliver the products that are engaging, creative and able to successfully attract attention of the target audience in your local market.

Get in touch to know more.


Author: intersignaps

InterSign is an industry leader of providing a premium range of digital signage and display boards to help your business grow without investing a lot in the marketing campaigns.

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